About Us

“We started ZETECH with one simple idea: buying a forklift shouldn’t take weeks of calls, quotes and paperwork.”

Michael Zavialov, Co-owner

Who We Are

ZETECH Forklifts is a US company based in Florida. We sell electric forklifts under our own brand and support our customers across the United States.

Our forklifts are produced by our manufacturing partner, a large international company that builds forklifts and forklift parts at its own factory in China. Our partner operates over 100 service points in major industrial cities and manages a fleet of more than 27,000 units of material handling equipment. That gives a small team like ours something rare: industrial-scale production and parts supply behind every forklift we sell.

Our Story

Our story started with parts. Through our sister store, 4Lift Parts, we have spent years supplying parts for all major forklift brands in the US. Every day we dealt with the same questions and the same problems: frequent breakdowns, hard-to-find parts and long waits for repairs.

Together with a partner that rents out forklifts of many different brands, we looked at the most common breakdowns and customer complaints. We took what we learned to our manufacturing partner and put together our own lineup around it, focused on reliability, easy maintenance and parts that are always in stock.

How We Make Buying Simple

In the US, buying a forklift is usually slow: request a quote, wait for a sales rep, schedule a meeting, negotiate, fill out forms. We think most of that is unnecessary.

At ZETECH, every model is listed with full specs and a real price. You choose the forklift, order online, and we deliver it. If you’d rather not pay all at once, financing is available. No sales pressure, no hidden fees, no paperwork you don’t need.

Choose it. Order it. Get to work.