About Us

"Our goal is not just to manufacture forklifts, but to rethink the entire process of purchasing specialty equipment. We are setting a new standard for the entire industry."

Michael Zavialov, Co-owner

Who We Are

We are a US-based company manufacturing our forklifts at a large factory in China under our own brand, while providing support and service throughout the United States.

Combining our expertise with that of our global partners, we offer over 100 direct service points in major industrial cities, manage more than 27,000 units of logistics equipment, and provide comprehensive rental, repair, and sales services for equipment and accessories tailored to industrial and logistics businesses.

Why Choose Us?

With years of experience selling parts for all types of forklifts in the US market, we encountered customers’ requests and issues every day. At some point, we realized we could leverage this experience and truly address our clients’ pain points.

Together with a partner specializing in forklift rentals across various brands, we analyzed the most common breakdowns and complaints, gathered feedback — and decided to take action.

That’s how our own line of forklifts was born, designed with the real needs of customers in mind. We knew exactly what we wanted to change and how to do it differently.

How We’re Changing the Game?

Operating in the US market, we often see that purchasing specialty equipment and machinery is slow, complicated, and bogged down by bureaucracy. As part of a global holding, we conduct business in multiple countries and understand that there’s a better way: we adopt the best practices while cutting out the unnecessary.

Our goal is to change the game in the specialty equipment industry. We want buying a forklift to be as simple and transparent as buying clothes at a regular store or on Amazon and eBay. Choose — pay — receive. Everything is clear, fast, and convenient.